Privacy Policy

Last updated March 20, 2023

We believe you should always know what personal data we collect about you, how we use it, and what control you have over this data. We want to be transparent and explain this information to you in our privacy policy below (“Privacy Policy”).

Om oss

We are Sanne Alexandra Stockholm AB, registration number 559366-8188, registered address Stora Nygata 41, Stockholm, 11127, Sweden, operating under the name Sanne Alexandra (“we”,“us”or“our”). We are the controller of your personal data.

You can contact us by:

Om vår integritetspolicy

This Privacy Policy explains

  • what personal data we collect about you;
  • how we use your personal data;
  • your rights concerning your personal data.

The Privacy Policy applies to the use of the website (“Website”) and our communication concerning the use of the Website.


Contact information – data needed to contact you, e.g., e-mail address, phone number, postal address.

Details of the order – details regarding your order, e.g., products and services ordered, order and delivery status, or invoice number.

Payment details – information needed to receive and transfer payments, e.g., payment method, billing address, bank account number, payment card details (including card number, CVV/CVC code, card expiration date).

Payment status – details related to your payment, e.g., whether the payment was successful, payment date, time and place.

Traffic and performance data – information used by a website's or application's analytical tools, including third-party cookies and identifiers assigned to you, e.g., IP address, location, device information, demographic data, device type, and internet browsing history.

Hur använder vi dina personuppgifter och varför?

We use only the minimum amount of personal data needed.
We will indicate where the provision of personal data is voluntary or necessary.
For each topic below, we describe why and how we use your personal data and what is the legal basis.

Beställningar och leverans

Innehåll som kan döljas

Vad gör vi med dina personuppgifter och varför?

  • We collect your data to prepare and deliver your order
  • We send you information about your order to inform you about the status of your order and delivery
  • We provide you with information about returns so you can return the products that you have ordered.
  • We share with and receive data from delivery service provider DHL, Budbee, PostNord so you can receive your order

Vilka personuppgifter använder vi?

  • Name, surname
  • Contact information
  • Details of order
  • Payment details
  • Payment status
  • Address
  • Email address
  • Phone number

Rättslig grund

Vi gör det för att fullgöra avtalet med dig

We use Shopify e-commerce platform, which processes personal data (see their privacy policy here).
We use Turnr e-commerce platform, which processes personal data (see their privacy policy here).


Vi använder tjänsterna Card, Paypal, Klarna, Apple Pay och Google Play för att hantera dina betalningar. Vi skickar dina betalningsuppgifter till dem för att ta emot betalningen och vi får information från dem om statusen för din betalning.

Innehåll som kan döljas

What do we do with your personal data and why?

  • We collect and exchange your data with payment service providers to receive payments and to give refunds.
  • We store your data to allow you to use the data for future purchases so that you do not need to re-type it again.
  • We store your data to have a proof of our transaction for tax and accounting purposes.

What personal data do we use?

  • Name, surname
  • Email address
  • Details of the order
  • Payment status

Legal basis

  • To perform the contract with you.
  • Your consent.
  • It’s important for us to keep records of our transactions (legitimate interests).


Innehåll som kan döljas

What do we do with your personal data and why?

  • We send you marketing information (e.g., newsletter, information on discounts, sales, new products, or services) to keep you updated about our offers.
  • We send you notices about unfinished shopping carts to remind you about unfinished purchases.
  • We analyse your reactions to our messages to understand the effectiveness of our messages and marketing campaigns.
  • We show you adverts as you brows the web to inform about our offerings.

What personal data do we use?

  • Name, surname
  • Email address
  • Phone number
  • The products or services that you have added to the shopping cart.
  • Whether you have oppened the message or its attachments.
  • Whether you have clicked on the links in our message.

Legal basis

  • Your consent.
  • It's important for us to understand the results of our campaigns, to provide even better campaigns in the future and improve our communication with our users (legitimate interests).

We use the following marketing tools that process personal data for sending marketing information:

  • Klaviyo
  • proSMS
  • TikTok Ads Manager
  • Facebook Business Manager
  • Pinterest Business Manager

Lotterier, gåvor, tävlingar

Innehåll som kan döljas

What do we do with your personal data and why?

  • We inform you privately if you are the winner to let you know that you have won and how to claim the prize.

What personal data do we use?

  • Name, surname
  • Email
  • The fact that you have won
  • Phone number
  • Address

Legal basis

  • Your consent.


Innehåll som kan döljas

What do we do with your personal data and why?

  • We analyse the Website's traffic and performance to continuously improve our Website, and the user experience.
    We use the following analytical tools: Google Analytics (see their privacy policy here)
  • We analyse sales information to understand our users’ tastes and use this information for offering new products. We use Turnr, Shopify e-commerce platform to analyse your purchases.

What personal data do we use?

  • Traffic and performance data
  • Name
  • Surname
  • Details of the order
  • Viewed products or services
  • Abandoned shopping carts

Legal basis

  • Your consent.
  • It’s important for us to improve our services and provide the best service to you (legitimate interests)

Varifrån får vi dina personuppgifter?

We will obtain your personal data:

  • From payment service provider (Paypal, Klarna, Apple Pay, Google Play, Card)
  • From delivery service provider (DHL, Budbee, PostNord)
  • From e-commerce platform (Shopify, Turnr)
  • From e-mail marketing service provider
  • Directly from you (for example, when you purchase a service, contact us with a question or complaint, create user's profile, respond to a survey or sign-up to receive marketing communications)

Till vem lämnar vi ut dina personuppgifter?

We disclose your personal data to the following categories of data recipients:

  • Payment service provider Paypal, Klarna, Apple Pay, Google Play
  • Delivery service provider (DHL, Budbee, PostNord)
  • Analytical service provider Google Analytics
  • E-commerce platform Shopify
  • E-mail marketing service provider Klaviyo , proSMS, TikTok Ads Manager, Facebook Business Manager, Pinterest Business Manager
  • Social media platforms for creating lookalike audiences (Facebook, TikTok and Pinterest)

If we transfer your personal data outside the European Economic Area, we will do so based on one of the following grounds:

  • The European Commission has declared the country, territory or sector to which we are transferring personal data as adequate by an adequacy decision
  • We have provided appropriate safeguards:
  • We rely on derogations (your explicit consent, the necessity to conclude or perform a contract with you, the necessity to conclude or perform a contract in your interest, public interest, establishment, exercise or defence of legal claims, protection of your or other person’s vital interests, transfer from a register of public information or our legitimate interests).

You can obtain more information on the transfers of your personal data and a copy of the appropriate or suitable safeguards by sending a request to us. Our contact information is in the Privacy Policy’s section "About Us".

Hur länge lagrar vi dina personuppgifter?

We will not store your personal data longer than it is necessary. Once we have determined that we no longer need to hold your personal data, we will destroy it.

The criteria used to determine the period of storage of your personal data are:

  • the nature of the purpose, why personal data was collected;
  • the length of time, while we have a contractual relationship with you;
  • the existence of a legal obligation under the applicable law;
  • the necessity to store the data in the light of our legal position (such as applicable statutes of limitations, litigation or regulatory investigations).

Vilka rättigheter har du i förhållande till dina personuppgifter?

You have various rights in relation to the personal data that we process about you. We have described these rights in the table below. There are some exceptions to these rights, however. If we refuse your request, we will explain to you the reasons for doing so.

If you wish to exercise any of these rights, please contact us. Our contact information is in the Privacy Policy’s “About us” section.

Hur klagar man?

If you have any concerns about our use of your personal data, you can make a complaint to us. Our contact information is in the Privacy Policy’s section “About Us”.

In case you could not solve your problem with us directly, you can also complain to your local data protection authority or the place of the suspected violation. Contact information of these authorities can be accessed at the website of the European Data Protection Board.