Sanne Alexandra Stockholm was founded by Sanne Josefson in 2013 with one true ambition, to help women create an easy-to-wear, timeless wardrobe with classic staple pieces. This goal and ambition is very much a reflection of Sanne herself and her personal style.

As a mom of two Sanne has always had the ambition not only to be a part of the design process but also to connect even deeper with Sanne Alexandra Stockholm’s growing community. Her own experiences as mother, wife and businesswoman is always the foundation to our creation. In this way, we can offer apparel that work for all different women in varying life situations.

Designed for a woman in the middle of life with a focus on comfort without having to compromise on style!


The best part of Sanne Alexandra Stockholm is our ever growing community, women supporting women, sharing experiences and finding similarities among each other. This inspires us and we wish to include our community in all aspects of developing our brand. We live to have our customers featured in our campaigns but we also want to hear your opinion about our design, the length of the sleeve, the fit and the neckline - we want to create products for you together with you!

We will work even harder to make this reality and to come up with even more ways where we can include you in our process. Without our community there is no Sanne Alexandra Stockholm.


We strive to create an inviting and open place of shopping and inspiration, a platform where all women feel included regardless of what life vision they themselves are pursuing. The material we communicate on our channels and the products we design should be a reflection of our community and there should be recognition in all we create. Our collections should feel uncomplicated yet stylish.


Our mission is to help every woman to create a ready-to-wear capsule wardrobe that will last and be loved, season after season. We believe that getting dressed shouldn't be too complicated.

As a woman in the middle of life, there is a lot that craves our attention and focus, getting dressed should not be one of those things. Owning the perfect pants, with that perfect fit, easy to match, stylish but still comfortable, suitable for both the playground or a date night makes everyday life easier and simpler.