OUR STORY

THE BRAND

At Sanne Alexandra, we believe that fashion should empower women and make their lives easier, not add to the stress and challenges they already face. That's why we've created a brand that focuses on women, and offers a range of comfortable bottoms that are both stylish and practical. Together we pride ourselves on being confidently comfortable and our goal is to provide women with bottoms that they can rely on, day in and day out. We believe in creating pants that are both comfortable and stylish, and that's why we've put so much thought and care into the fabric, the fit, and the overall design of each and every piece. Whether they are running errands, attending a meeting, or just lounging at home, our bottoms are designed to keep women feeling confidently comfortable.

We understand that life can be challenging for women, especially for those in the midst of it all, and we're committed to making things easier for them. That's why we're constantly listening and learning, seeking new ways to address their concerns and needs and we are proud to be an inclusive brand that celebrates diversity and empowers women of all shapes and sizes. Whether you're a busy professional, a stay-at-home mom, or anything in between, we've got you covered.

We are Sanne Alexandra, a brand that is dedicated to empowering women through comfortable and stylish bottoms. We believe that fashion should make your life easier, not add to the stress, and we're here to support you every step of the way. Join us on our mission to make the world a better place for women!

OUR STORY

THE BRAND

At Sanne Alexandra Stockholm, we believe that fashion should empower women and make their lives easier, not add to the stress and challenges they already face. That's why we've created a brand that focuses on women, and offers a range of comfortable bottoms that are both stylish and practical.Together we pride ourselves on being confidently comfortable and our goal is to provide women with bottoms that they can rely on, day in and day out. We believe in creating pants that are both comfortable and stylish, and that's why we've put so much thought and care into the fabric, the fit, and the overall design of each and every piece. Whether they are running errands, attending a meeting, or just lounging at home, our bottoms are designed to keep women feeling confidently comfortable.

We understand that life can be challenging for women, especially for those in the midst of it all, and we're committed to making things easier for them. That's why we're constantly listening and learning, seeking new ways to address their concerns and needs and we are proud to be an inclusive brand that celebrates diversity and empowers women of all shapes and sizes. Whether you're a busy professional, a stay-at-home mom, or anything in between, we've got you covered.

We are Sanne Alexandra, a brand that is dedicated to empowering women through comfortable and stylish bottoms. We believe that fashion should make your life easier, not add to the stress, and we're here to support you every step of the way. Join us on our mission to make the world a better place for women!

THE VISION

Sanne Alexandra Stockholm strives to create an inspiring and inclusive platform for all women regardless of what life vision they themselves are pursuing. We envision our products bearing in mind that women juggle a great deal of responsibilities and challenges every day and have no time to worry about ill-fitting pants. We believe in their ability to make a difference in this world and we want to help them reach their full potential by providing them with easy-to-wear bottoms that will make them look as good as they feel.

THE FOUNDER

Sanne Josefson founded Sanne Alexandra in 2013, and wanted to create a brand that could help women build an effortless wardrobe filled with practical staple pieces. Her passion for women’s apparel stems from her own experiences as a businesswoman, mother of two, and wife. These experiences form the foundation of the brand's creations, allowing the brand to cater to the diverse needs of women in all stages of life. Sanne Josefson is more than just a designer; she is a true influencer and a role model. With her unique perspective as a mother, wife, and businesswoman, Sanne has built a loyal community of women who appreciate the brand's focus on comfort, style, and versatility. Whether it's the daily hustle of motherhood, the demands of a busy career, or simply enjoying life's moments, Sanne Alexandra provides women with stylish, practical, and comfortable bottoms that they can wear with confidence.

In addition to her fashion brand, Sanne Josefson is also a passionate advocate for holistic living and mental health. She believes in the importance of taking care of both the physical and emotional well-being of women, and this is reflected in her approach to design and her role as a mental health coach. As a mental health coach, Sanne offers support and guidance to women in navigating the challenges of modern life, and helps them to develop a healthy relationship with themselves and their bodies. Her holistic view of life is evident in her belief that mental health and physical well-being are intertwined, and that when women take care of their mental and emotional health, they can achieve a greater sense of balance and happiness. In conclusion, Sanne Alexandra is not just a brand, but a universe that reflects its founder's commitment to making life easier for women.


Sanne's passion for empowering women extends beyond her role as a designer and businesswoman, and she uses her platform to inspire and support women in all aspects of their lives.



THE COMMUNITY

Our community is an inclusive and welcoming place for women to empower, help and celebrate each other. Through sharing our life stories and hearing the experiences of others, we have created a safe space where members can support one another through life's various challenges. Together we pride ourselves on being confidently comfortable in everything we do.

OUR STORY

THE BRAND

At Sanne Alexandra Stockholm, we believe that fashion should empower women and make their lives easier, not add to the stress and challenges they already face. That's why we've created a brand that focuses on women, and offers a range of comfortable bottoms that are both stylish and practical.Together we pride ourselves on being confidently comfortable and our goal is to provide women with bottoms that they can rely on, day in and day out. We believe in creating pants that are both comfortable and stylish, and that's why we've put so much thought and care into the fabric, the fit, and the overall design of each and every piece. Whether they are running errands, attending a meeting, or just lounging at home, our bottoms are designed to keep women feeling confidently comfortable.

We understand that life can be challenging for women, especially for those in the midst of it all, and we're committed to making things easier for them. That's why we're constantly listening and learning, seeking new ways to address their concerns and needs and we are proud to be an inclusive brand that celebrates diversity and empowers women of all shapes and sizes. Whether you're a busy professional, a stay-at-home mom, or anything in between, we've got you covered.

We are Sanne Alexandra, a brand that is dedicated to empowering women through comfortable and stylish bottoms. We believe that fashion should make your life easier, not add to the stress, and we're here to support you every step of the way. Join us on our mission to make the world a better place for women!

THE VISION

Sanne Alexandra strives to create an inspiring and inclusive platform for all women regardless of what life vision they themselves are pursuing. We envision our products bearing in mind that women juggle a great deal of responsibilities and challenges every day and have no time to worry about ill-fitting pants. We believe in their ability to make a difference in this world and we want to help them reach their full potential by providing them with easy-to-wear bottoms that will make them look as good as they feel.

THE FOUNDER

Sanne Josefson founded Sanne Alexandra in 2013, and wanted to create a brand that could help women build an effortless wardrobe filled with practical staple pieces. Her passion for women’s apparel stems from her own experiences as a businesswoman, mother of two, and wife. These experiences form the foundation of the brand's creations, allowing the brand to cater to the diverse needs of women in all stages of life. Sanne Josefson is more than just a designer; she is a true influencer and a role model. With her unique perspective as a mother, wife, and businesswoman, Sanne has built a loyal community of women who appreciate the brand's focus on comfort, style, and versatility. Whether it's the daily hustle of motherhood, the demands of a busy career, or simply enjoying life's moments, Sanne Alexandra provides women with stylish, practical, and comfortable bottoms that they can wear with confidence.

In addition to her fashion brand, Sanne Josefson is also a passionate advocate for holistic living and mental health. She believes in the importance of taking care of both the physical and emotional well-being of women, and this is reflected in her approach to design and her role as a mental health coach. As a mental health coach, Sanne offers support and guidance to women in navigating the challenges of modern life, and helps them to develop a healthy relationship with themselves and their bodies. Her holistic view of life is evident in her belief that mental health and physical well-being are intertwined, and that when women take care of their mental and emotional health, they can achieve a greater sense of balance and happiness. In conclusion, Sanne Alexandra is not just a brand, but a universe that reflects its founder's commitment to making life easier for women.


Sanne's passion for empowering women extends beyond her role as a designer and businesswoman, and she uses her platform to inspire and support women in all aspects of their lives.


THE COMMUNITY

Our community is an inclusive and welcoming place for women to empower, help and celebrate each other. Through sharing our life stories and hearing the experiences of others, we have created a safe space where members can support one another through life's various challenges. Together we pride ourselves on being confidently comfortable in everything we do.